New Trick Light Roast

New Trick Light Roast

Regular price $15.99 Sale

Description: Different, exciting and full of personality, much like the coffee drinkers who appreciate it. New Trick Light Roast is not like the other coffees sitting in your cabinet. It’s lightly roasted so that more of the beans’ natural flavor and caffeine remain. In the tradition of coffee’s third wave (and as its name suggests), this edgy blend is roasted specifically for the adventurous and learned coffee connoisseur.

Tasting Notes: bright, playful, sweet

Region of Origin: Central American

Customer Reviews

Based on 18 reviews
94%
(17)
6%
(1)
0%
(0)
0%
(0)
0%
(0)
B
B.P.
New Trick Light Roast

This coffee is fantastic. I have the hardest time finding light roasted coffee where I live - often medium roast will get passed off as light, and I can definitely tell the difference. Hugo gets the roast perfectly light. I love this coffee.

k
k.
My favorite

I make this every morning in a French press. I love a light roast, and this one is so good.

A
A.E.
Decent cup of Joe

If you prefer a light coffee, this is the one for you. Level, light flavor, great for a new coffee drinker. Not for us bold flavor loving types. :) Don't get me wrong, its a quality coffee, just perfectly light.

C
C.K.
Great Coffee

Great coffee and supreme shipping / customer service...

S
S.W.
New Trick Light Roast

Everything about Hugo Coffee Roasters is A+++! The ordering site is easy, order fulfillment is prompt and accurate (both for my local delivery and my daughter who orders from Montana!), and the coffee is smooth. Makes my morning perfect w/out and I don't have to leave my house! Oh, I can't forget to call out their support of dog rescue. The coffee warms my body and the dog rescue support warms my soul. Thank you Hugo!

Our Mission

We love coffee and dogs, and not necessarily in that order.

Hugo Coffee donates 10% of it's profits to dog rescue organizations, including Best Friends Animal Society Utah and Nuzzles & Co. Additionally, we collaborate with our retail partners on adoption and education events, and we hold our own fundraisers all to add to our give back.

  • If you've bought a bag of Hugo Coffee, you have helped us provide: 

  • - 4,102 Meals
    - 174 Spay/Neuter Operations
    - 2,790 Vaccines
    - 996 Dog Beds

Sustainable Coffee at Hugo

Fair trade, organic, non GMO, responsible, ethical, sustainable, single origin, small batch… There are a lot of terms applied to coffee nowadays. Here’s what we think matters and what we’re 100% committed to at Hugo Coffee Roasters:

FAIR TRADE

Sometimes, however, we deal with small family farms and/or co-ops. In the case of single estates, we know who is growing the beans and managing the farm. In the case of cooperatives, we know how they’ve come to be and that schooling, healthcare and fair labor practices are ensured for all family member

SAFE & SUSTAINABLE ROASTING

Hugo Coffee Roasters is located in a progressive mountain community that celebrates its natural environment. Park City and Summit County, Utah have pledged to run on 100% renewable energy by 2032. We’re doing our small part in a couple of important ways. Our Diedrich roaster heats Hugo Coffee beans with a combination of natural gas and infrared heat, thereby using less energy than traditional coffee roasters. A second machine called an oxidizer processes particulates and smoke created during the roasting process, leaving the air cleaner.

CONSISTENT, FRESH COFFEE

John, considers everything from varietal to region to the precise altitude beans were grown at in order to inform Hugo Coffee’s small batch approach to roasting. This tightly controlled process and the subsequent blends are how we ensure your sacred coffee ritual remains consistent day in and day out.